Country Radio Consultants Client Services
CRC specializes in helping Country radio stations reach their full ratings potential. You get full service consulting services focused on ALL elements of programming: Music, Personality, Sales-friendly Product Development, Marketing and Promotion. CRC offers expert ratings analysis and evaluation, strategic planning, regularly scheduled on-site visits and virtual station and market monitoring on a monthly basis. As a client of CRC, you will receive access to all confidential programming, promotional and sales information via our easy-to-access password protected CRC website. You will promptly receive written summaries and action plans to help move your customized plan forward into the follow-through phase. Our job is to help you win--and we take our job seriously!
You'll receive guidance on all brand-building aspects of your operation. CRC will assist you every step of the way in the careful integration of new media/new technology into your existing business model.
CountryRadioConsultants.com services are totally customizable to fit your station's unique needs. No boilerplate...no template...no master plan.
Client Aircheck Review:
Once per quarter, CRC provides a written aircheck review of all major dayparts submitted by the client's station. This review assesses talent strengths and weaknesses, detailing specific goals and objectives for individual personalities.
Competitive Aircheck Review:
Once per quarter, we offer a written analysis of all direct competitors. Analysis is based on client supported airchecks of competing radio stations.
Pre-Survey Conference Call:
Prior to each Arbitron Quarter, CRC
recommends a conference call with station management and Program Director to discuss sweeps strategy, competitor's strategy, contesting, marketing, and promotional activity relating to the upcoming Arbitron ratings period. CRC will help develop an executable Programming & Marketing Action Plan via conference call.
Availability:
Due to our extensive experience in the programming field, we understand that it is necessary to react to competitive challenges quickly. Therefore, our service offers 7 day a week availability. Our objective is to win, so we're here for you whenever you need us!
Full Branding Audit:
Once per quarter, CRC will review all elements of the station branding effort including on-air, website, audio streaming, e-mail blasts, and all major marketing efforts.
Once per quarter, CRC provides a written aircheck review of all major dayparts submitted by the client's station. This review assesses talent strengths and weaknesses, detailing specific goals and objectives for individual personalities.
Competitive Aircheck Review:
Once per quarter, we offer a written analysis of all direct competitors. Analysis is based on client supported airchecks of competing radio stations.
Pre-Survey Conference Call:
Prior to each Arbitron Quarter, CRC
recommends a conference call with station management and Program Director to discuss sweeps strategy, competitor's strategy, contesting, marketing, and promotional activity relating to the upcoming Arbitron ratings period. CRC will help develop an executable Programming & Marketing Action Plan via conference call.
Availability:
Due to our extensive experience in the programming field, we understand that it is necessary to react to competitive challenges quickly. Therefore, our service offers 7 day a week availability. Our objective is to win, so we're here for you whenever you need us!
Full Branding Audit:
Once per quarter, CRC will review all elements of the station branding effort including on-air, website, audio streaming, e-mail blasts, and all major marketing efforts.
For information and rates, contact Bob Barnett today at 954-235-1705 or email to: CRCBobBarnett@aol.com.
In Person Market Analysis:
On a monthly basis, CRC conducts comprehensive market monitors of client stations and direct competitors. In addition, our monthly visits provide an opportunity for modifying and adjusting programming, marketing and promotional plans, plus air talent critiques.
Weekly Music Call:
All current music is reviewed with Program Directors on a weekly basis to insure that music programming matches core audience expectations and reflects current local and national music research.
Music Programming Review:
Once per quarter, we provide a written review of your music programming based on supplied music logs. Reviews provide an evaluation of station's music-considering key areas such as familiarity, flow, balance, demographic and gender appeal.
Production/Imaging Samplers:
Once per quarter, a cassette and written report featuring creative promotional and imaging samples from other markets will be compiled and distributed by CRC.
Programming Talent Database:
Upon request, CRC will provide a confidential list of potential candidates for upcoming openings. These include air talent, production talent, newscasters and Program Directors.
On a monthly basis, CRC conducts comprehensive market monitors of client stations and direct competitors. In addition, our monthly visits provide an opportunity for modifying and adjusting programming, marketing and promotional plans, plus air talent critiques.
Weekly Music Call:
All current music is reviewed with Program Directors on a weekly basis to insure that music programming matches core audience expectations and reflects current local and national music research.
Music Programming Review:
Once per quarter, we provide a written review of your music programming based on supplied music logs. Reviews provide an evaluation of station's music-considering key areas such as familiarity, flow, balance, demographic and gender appeal.
Production/Imaging Samplers:
Once per quarter, a cassette and written report featuring creative promotional and imaging samples from other markets will be compiled and distributed by CRC.
Programming Talent Database:
Upon request, CRC will provide a confidential list of potential candidates for upcoming openings. These include air talent, production talent, newscasters and Program Directors.
Competitive Experience Matters
