Bob helped launch and guide "The Bee" in Rochester to market dominance... propelled WIL-FM in St. Louis back to the top of the ratings in a battle with Emmis owned WKKX...was the leader of the team that helped "The Big 98" rebound back to the top in a four-station country battle in Nashville AND successfully re-launched "KISS Country" in the highly-ethnic South Florida radio market. Put that knowledge and experience to work on YOUR team!
If your consultant is still living off successes achieved in the 80's and 90's, it's time to prepare your station for 2008 and beyond--with a winning country programmer fresh out of the trenches- on your side. Bob understands the post 9/11 consolidation challenges you're facing--he's been there, too...and he'll help you find ways around them while helping you build ratings and increase revenues.
CRC's mission is to help you integrate New Media tools and digital applications into your business model to reach out and communicate with your younger-end in a manner in which they're accustomed to. CountryRadioConsultants.com merges traditional winning country radio Strategy with a New Media approach. In addition to receiving the benefits of a traditional, full-service consultancy, you'll receive Next Generation Country Radio Guidance every step of the way.
Put Bob's new media expertise to work for you! Technology is rapidly changing the industry: PPM, enhanced-experience station websites, on-line audio streaming, mobile marketing, POD & VOD 'casting, Internet-based audio/video components, database stimulation, social networking, etc. Your country station needs to understand these tools and their implications on your station strategy, programming content, brand-building, marketing & promotions and sales efforts.
(For contact numbers and/or e-mail addresses, please contact Bob at 954-235-1705)
How Others
Describe Bob Barnett:
“If I were going to
launch a country station today, Bob Barnett would be the first person I
would call…”
"Bob
Barnett possesses the perfect balance of being both creative and detailed.
In addition to being a brilliant programmer, he's a terrific manager of people.
Lastly, you won't find a more competitive and driven-to-succeed programmer
anywhere. Simply put, he gets it…"
“Bob
Barnett is the real deal! A rare radio programming individual who uses
both his right AND left brain to build strong brands. Analytical strength for the strategic vision and
unique creative for the tactics! Bob twice
worked his magic with stations I managed in
"Bob Barnett has
great passion, great understanding of creative-winning radio, great skills and
an incredible knowledge of tactical programming…"
“Building a
radio brand with true staying power – one that consistently leads its
market for 20 years -- is something that rarely happens… and it’s never
by accident. WBEE in
“Bob built
from scratch what would become the market’s top rated morning show. He
understands the importance of developing a strategic plan and executes it
well…”
(Carey Merz, GM at WBEE
Bob
Barnett is a great strategic thinker and a tremendous competitor. He has
a great ability to analyze your competition's weaknesses and tailor a
strategy to exploit that weakness to your station's advantage..."
(Mike Moore, WSIX
“Without a doubt Bob is the best strategist
I've ever worked with. ‘Versatile’ is a great descriptor. We worked together on
the 5 stations including a CHR, News/Talk, Classic Rock, Country and Urban. Bob
was completely responsible for the most successful launch of a radio
station in
“Bob has brilliant vision
and inventiveness - the antithesis of most PDs. You couldn't help but be a
great talent under his leadership. Bob would say: ‘Every other station in
the market is 'zigging', so let's 'zag!’ We stood out, we created "buzz",
we achieved record-breaking numbers with Bob leading us…”
Kevin "Gator" Kilpatrick, afternoons at WKIS-Miami - now
full-time Voice-over Artist)
"Bob Barnett's input and guidance
helped my morning show –along with partner Debbie Conner-- climb to #1
25-54 just months after his arrival. With Bob's help, we went on to
finish #1 25-54 in FIVE out of our first seven books. Thanks, Bob!"
(David Craig, former WIL-St. Louis Morning Host)
"Bob is a brilliant talent coach and leader
who knows how to cut through the clutter, while continuing to make the ratings
and revenue soar. I would consider it an honor to work with Bob, as he
has an incredible work ethic and great integrity".
(Jason Dean Pullman, former WIL-St. Louis Morning
Host now mornings at ESPN in
"There's nobody better than Bob Barnett at maximizing
the potential of air talent. After 15 years in CHR, Dance, 80’s and
Alternative…as a newbie to the format, Bob was easily able to teach
me what it takes to be a winning Country jock..."
(Jeffrey T. Mason, evenings at WKIS-Miami, now APD/afternoons at
"Bob Barnett is the most creative and
the most strategic P.D. I've ever worked with..."
(Terry “Coffey” Scroggins, mornings at WKIS-Miami)
"As a General Sales
Manager, I was always impressed with Bob’s ability to merge the wants and needs
of the clients with the goals of the station. His understanding of
sales made him a major asset for our sellers, especially when we got him
out of the office in front of the clients. Bob brings an understanding
that today’s radio world is about revenue…”
“In my 25+ years of
working in media, marketing, and promotions, Bob Barnett is the name that
always comes to my mind when I am sharing examples of outstanding campaigns
that generate both buzz and revenue. He has always stayed ahead of
the curve and I consider him to be a shining example of a true ‘visionary’.
Most importantly, he is able to articulate and share his visions with those
around him, infusing them with the same excitement and enthusiasm he brings to
every project he takes on…”
“I have worked with a lot of PDs who still do
not understand the importance of their website and the ratings ramifications of
interacting with their listeners. Even if they did understand it, they
do not put the time in to make it happen. Bob did an awesome job of both.
Not only did Bob understand what needed to be done, he authored so many of the
ideas that ended up on the site, (that were a perfect fit for his audience)
that the site tripled the database and user visits in the first month!”
(Kathleen
McCarten-Bricketto, VP of Interactive for the Beasley Broadcast Group)
